About Us

HUH. began life in 2008 as a culture magazine started at university — a passion project that quickly grew into a widely read online platform, known for its curated take on lifestyle, design, and culture. Over the years, we collaborated with some of the biggest names in the industry, including Apple, adidas, and Levi’s, building a reputation for thoughtful content and strong creative direction.

In 2013, we took the leap from digital to physical, opening a shop in Dalston, East London — just around the corner from our office. The store became a place to showcase our favourite brands, from Carhartt WIP and Norse Projects to homeware labels like ferm LIVING and HAY.

As our online audience grew, so did our store — eventually outpacing the physical space. When the pandemic hit, we made the tough but practical decision to close our Dalston shop and focus entirely on the online experience. T

oday, we operate from a warehouse in Canterbury, where we continue to do what we love: curating a considered mix of clothing, lifestyle, and homeware brands from around the world.

Got a question? We’re always around on live chat — just say hello.